Does it feel like every year, “Black Friday” starts earlier and earlier? A few years ago, stores opened right at midnight. Now, you’re heading straight from Thanksgiving lunch to the store to try to get those amazing deals on TVs. In fact, Thanksgiving Day was the third highest online shopping day of the season, according to the findings from our “Holiday 2015 Online Shopping Trends.”
We analyzed over four million transactions at 800+ sites to see how online shopping in 2015 compared to 2014. Check out the infographic below to see what we found.
Skip the Lines
You don’t need to shop on Black Friday and Cyber Monday to get the best deals. That’s right, you can skip the long lines and crowded stores. Retailers have realized that people shop throughout the entire holiday season – November and December.
If you want to avoid the crowds, check for special deals and discounts throughout the entire holiday shopping period. Sign up for retailers’ mailing lists or check Splender for available coupons.
Gift Procrastinator? No Problem
Along those same lines, you don’t need to finish all your gift shopping by Cyber Monday. We know how it goes – one day you’re preparing the turkey and stuffing, and the next it’s Christmas Eve and you’re forced to run to the store and try to find last-minute gifts. Well, many retailers are trying to make that easier for you.
Many stores will tell you what’s the latest date you can order and still get delivery by the holidays. Additionally, many are now offering express shipping for free or the option to shop online and pick-up in the store so you can zip in and out without any hassle.
Making a List, Checking It Twice
People are spending the most on electronics, an avg of $343 per purchase (up 3% from 2014). Makes sense – everyone wants the latest tech gadgets and the deals during this time of year make bigger ticket items like flat screen TVs more attractive.
Some categories, such as office supplies and flowers and gifts, saw avg purchase prices slide backwards compared to 2014. These lower spending amounts are likely due to heavier discounting this year.
Sunday Is for Eggnog, Monday Is for Shopping
Now this one is interesting – Monday is the most popular shopping day during the holidays. In fact, Monday and Tuesday drove more volume of online shopping than Saturday and Sunday. I get it – instead of shopping on the weekends, I’d rather drink eggnog and enjoy football with friends.
So keep your eyes peeled for special deals and discounts throughout the week. On slower days, retailers are more likely to offer deep discounts to entice shoppers. Follow retailers’ social media accounts to know when they have special deals happening.
Hey, we all need a break from work sometimes, especially on Mondays.
So what does this all mean for 2016? Don’t worry about missing the one-day ‘doorbuster’ deals – you will still find great deals on the items on your shopping list. And don’t forget that if you use Splender, you can earn cash back on your online shopping to save even more.